Jules Reid, with her Southern girl charm and eclectic sensibility has created a vibrant world of color, pattern, playfulness and international chic that defines her brand.
Jules has a passion for anything Mod. As an avid collector of vintage clothing, art and jewelry, she has developed a unique take on these iconic aesthetics and is reinventing this era of style, grace and the good life for today’s popular culture. Taking cues from her personal favorites: Emilio Pucci, Diana Vreeland and Slim Aarons, her collection reflects an innate sense of mixing strong patterns and color ways in luxe fabrics. Her work as an interior designer further prepared her signature look and was the springboard for the inception of Jules Reid in 2010.
Captivating a new group of modern women who seek easy elegance, the Jules Reid line embodies the personal style and bohemian spirit of the designer. She has quickly become a favorite of the well-traveled resort set, and her clothes are at home anywhere…from Capri to the Vineyard, St. Barth’s to Malibu. Jules’ signature look is turning heads everywhere.
Having started her career as a young Wall Street power broker in New York, Jules broke tradition and dared to explore her artistic drive to establish her own interior design firm. This venture led Jules to follow her true dream to launch her fashion line – Jules Reid.
The cornerstone of the Jules Reid brand is centered on JR GIVES, a charitable endeavor to help women and children in need across the country. JR GIVES is the Jules Reid vehicle through which 10% of ALL PROFITS will flow to single mother charities.
Jules is the mother of three young boys and resides in Virginia Beach, VA where the first Jules Reid storefront will open in spring of 2014. The Jules Reid line will be sold exclusively in Jules Reid stores and online at www.julesreid.com.
Her collection has been featured in numerous publications including Town & Country, Travel + Leisure, The Washington Post, Lucky, Glamour and Real Simple magazine.