Jules Reid

Jules Reid, a Southern girl with a mix of New York, brings her love of bold patterns and vibrant colors to the fashion line that bears her name.

Having spent ten years as a young Wall Street power broker in New York, Jules then followed her creative passion by founding her own interior design firm. Her use of bright patterns, luxurious fabrics and touches of summer drew on a wealth of inspirations and influences, from Slim Aarons photographs of Palm Springs and Capri to the high impact colors and whimsical sights of India, where Jules lived as a child.

For years, Jules had been collecting vintage clothing and designing pieces to wear herself. Her time as an interior designer honed her signature aesthetic and Jules officially launched her namesake clothing line in 2010. She immediately gaining a devoted fan base from Harbour Island to the Hamptons for her sophisticated, bohemian take on resort chic. Like her personal icons Emilio Pucci and David Hicks, Jules designs her own patterns and creates new ones each season. Jules sources her fabrics from India and France, and the line is manufactured entirely in New York.

Today, Jules splits her time between New York and Virginia and is the mother of three young boys. The Jules Reid line is carried in over fifty specialty boutiques and has been featured in numerous publications including Town & Country, Travel + Leisure, and Lucky.